http://blog.gingertech.net/2007/05/17/taglines-and-web-20/ Silvia's blog Tue, 06 Jan 2009 03:01:50 +0000 http://wordpress.org/?v=2.7 hourly 1 http://blog.gingertech.net/2007/05/17/taglines-and-web-20/comment-page-1/#comment-14 silvia Mon, 04 Jun 2007 01:44:19 +0000 http://blog.gingertech.net/?p=27#comment-14 Stephen, as a Web2.0 company that is continuously improving, our tagline may indeed change again. What is now our brand strategy may not be the same in a few months. Spending a lot of time and energy on coming up with a good tagline (and more time and energy will be required for a coherent branding stategy) in a time of continuous change has the effect that the company gets stalled and cannot move on to become what it really should become. The Web moves quickly. Stephen, as a Web2.0 company that is continuously improving, our tagline may indeed change again. What is now our brand strategy may not be the same in a few months. Spending a lot of time and energy on coming up with a good tagline (and more time and energy will be required for a coherent branding stategy) in a time of continuous change has the effect that the company gets stalled and cannot move on to become what it really should become. The Web moves quickly.

]]> http://blog.gingertech.net/2007/05/17/taglines-and-web-20/comment-page-1/#comment-13 stephen byrne Sun, 27 May 2007 02:22:24 +0000 http://blog.gingertech.net/?p=27#comment-13 “Vquence - Slicecasting your internet" makes about us much sense as "making the internet clickable" or"clickability"/ developing taglines in-house is a dangerous practice, fraught with so many internal views and without the benefit of outside-in thinking. something i was trying to persuade chris you would benefit from with a coherent brand strategy. “Vquence - Slicecasting your internet” makes about us much sense as “making the internet clickable” or”clickability”/ developing taglines in-house is a dangerous practice, fraught with so many internal views and without the benefit of outside-in thinking. something i was trying to persuade chris you would benefit from with a coherent brand strategy.

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